London-based Attio, an AI-native CRM platform, raised €44 million in Series B funding. GV (Google Ventures) led the round. This investment brings Attio's total funding to €99 million.
Attio develops an AI-native CRM specifically for go-to-market strategies. The platform aims to provide a flexible foundation for understanding customers and shaping business processes. Existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital also participated in this round.
Traditional CRM platforms, such as Salesforce and HubSpot, often struggle with modern business demands. Attio addresses these limitations by integrating AI deeply into its architecture. The company focuses on native data ingestion, intelligent workflow engines, and programmable surfaces.
Advancing AI-Native CRM Capabilities
The new capital will scale Attio's engineering efforts and accelerate product development. Attio plans significant R&D investment in advanced agent collaboration, granular permissions, and predictive intelligence. Furthermore, the company will expand its reach to new generations of GTM builders.
Attio's platform offers core building blocks like APIs, SDKs, and natural language interfaces. These tools allow teams to build applications and workflows directly within the CRM. Founded in 2025, Attio serves a broad client base, including AI startups like Lovable and Granola.
Michael McBride, a partner at GV and former CRO of GitLab, joins Attio's board of directors. He brings extensive experience in B2B software and go-to-market strategies. Attio is on track to quadruple its Annual Recurring Revenue (ARR) this year.
