Amount$4M
SeriesSeries A
AnnouncedJul 28, 2011
SectorEnterprise, Customer Success
Strong
A strong, well-structured round.
Round size vs peers
Smaller than the typical Series A round.
Syndicate size
2 investors on the cap table.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution8th pct
smaller Series A roundslarger
vs. Enterprise, Customer Success (5)
Round size in sector40th pct
$800Kthis round: $4M$16M
