Mattel vs Taboola
Mattel vs Taboola, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Mattel is on 10/100 and Taboola on 66/100.
Where each one leads
Mattel
- headcount: 12,496 against 2,029
- LinkedIn following: 657,803 against 176,960
Taboola
- our overall score: 66/100 against 10/100
At a glance
| Measure | Mattel | Taboola |
|---|---|---|
| What it is | Global toy and family entertainment company known for iconic brands like Barbie and Hot Wheels. | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. |
| Category | Toys, Family Entertainment, Consumer Products, Dolls | Marketing, Content, Content Generation, Content Discovery Platform |
| Sells toBusiness model | B2C | B2B |
| Offering | Hardware | services | platform | Software |
| Founded | 1945 | 2007 |
| Headquarters | El Segundo, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Mattel | Taboola |
|---|---|---|
| Employees | 12,496 | 2,029 |
| Headcount growthLast 12 months | Not published | +5.7% |
| Total funding | Not published | $160M |
| Latest round | Post IPO | Series E |
| LinkedIn followers | 657,803 | 176,960 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Mattel | Taboola |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 10/100 | 66/100 |
| Traction | Not published | 60/100 |
| Team | 70/100 | 50/100 |
| Search visibility | Not published | 26/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 84/100 | 87/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Mattel | Taboola |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Netlify | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Astro | Bootstrap |
What users say
| Measure | Mattel | Taboola |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 6 threads |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Mattel vs Taboola: common questions
Which is better, Mattel or Taboola?
On our 0-100 score Taboola rates higher (66/100 against 10/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Mattel and Taboola compare on the numbers?
Mattel leads on headcount (12,496 against 2,029), LinkedIn following (657,803 against 176,960). Taboola leads on our overall score (66/100 against 10/100).
What do real users say about Mattel and Taboola?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Mattel review and pricing or the Taboola review and pricing. You can also browse other Mattel alternatives we track.