Mattel
Agent38Agent Readiness: 38/100. Below median. Measured by StartupHub.ai. Median 41.Trust88Data Trust: 88/100. Top 25%. Measured by StartupHub.ai. Median 61.Global toy and family entertainment company known for iconic brands like Barbie and Hot Wheels.
About
Mattel is a leading global toy and family entertainment company, renowned for its iconic brand portfolio including Barbie, Hot Wheels, and Fisher-Price. It creates innovative products and experiences that inspire, entertain, and develop children through play, engaging consumers through its franchise brands across toys, content, consumer products, and digital and live experiences.
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Key facts
- Website
- corporate.mattel.com
- Headquarters
- El Segundo, United States
- Founded
- 1945
- Employees
- 12,496
- Business model
- B2C
Tech stack
Detected on corporate.mattel.com, last scanned 7 Sept 2026. Run your own scan
- Frontend
- Astro
- CDN
- Netlify
Mattel scores 84. Does yours?
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Frequently asked
Is Mattel trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Mattel is 88 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How many employees does Mattel have?
Mattel has approximately 12,496 people on record.
