Uber's Data Abstraction Layer
Uber's Data Abstraction Layer (DAL) simplifies data access, drastically cutting report generation time and enabling more sophisticated advertiser tools.

Visual TL;DR
disparate table versions and changing schemas make updates slow
From the article 2 mentionsNavigating the labyrinth of evolving data models and product needs is a perennial challenge for engineering teams.
unified interface abstracts away underlying dataset complexities
From the article 9+ mentionsUber faced this head-on, developing a Data Abstraction Layer (DAL) to streamline how its myriad applications access and utilize data.
data producers evolve models independently from consumers
advertiser reporting needs near real-time and historical performance data
From the article 3 mentionsA prime use case for the DAL is Uber's advertiser reporting.
drastically cuts report generation time for advertisers
From the articleReport generation time has plummeted from weeks to under two days.
enables more sophisticated advertiser tools and insights
From the article 3 mentionsThis agility has enabled more sophisticated, dynamic tools for advertisers, from user-specified filters to full report builders, greatly simplifying Uber ads data management.
streamlines how applications access and utilize data
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Written by
Daniel SingerEditor, StartupHub.ai
Daniel Singer is the editor of StartupHub.ai, a technology expert and thought leader on AI and its applications across sectors, from fintech and healthcare to developer tooling and consumer software. He writes and tests the tools covered here thoroughly and regularly, and built StartupHub.ai to give founders, operators and buyers a clearer read on what they are actually being sold.