Data protection is one of the biggest conquests for both consumers and companies. With the constant evolution of risks and threats, continuous changes in laws and regulations, and heightened vigilance for users and businesses, the search for the most efficient and updated privacy solutions is an ongoing challenge for business leaders across multiple industries.
As the era of digitalization further advances, users are increasingly becoming more skeptical about their data safety. A recent study shows that 81% of users deduce that the potential risks of online businesses collecting their data outweigh the benefits by a large margin. With incessant horror stories of data leakage emerging left and right, including phishing, breaches, and frauds, consumers are now more wary of disclosing any of their personal information to companies, regardless of the more personalized experience that it entails.
These privacy threats pose a significant risk to consumer trust, an integral part of building customer relationships for businesses. In fact, 21% of email and social media users have experienced cyber attacks at least once, and 46% feel as if they’ve lost control over what kind of personal information goes out online. Not only does this skepticism lead to poor retention and conversion rates for organizations, but it’s also a major hindrance to long-term growth and profitability.
Building consumer trust is key for businesses to prove a user’s data safety. While organizations can implement the most cutting-edge privacy solutions with the most bulletproof PrivacyOps products, gaining the confidence of prospects is a completely different arena that requires in-depth exploration.
Mine PrivacyOps, an Israel-based startup, empowers consumers with its human-centric privacy platform that changes the game on how both users and companies manage, control, and protect their data.