Data protection is one of the biggest conquests for both consumers and companies. With the constant evolution of risks and threats, continuous changes in laws and regulations, and heightened vigilance for users and businesses, the search for the most efficient and updated privacy solutions is an ongoing challenge for business leaders across multiple industries.
As the era of digitalization further advances, users are increasingly becoming more skeptical about their data safety. A recent study shows that 81% of users deduce that the potential risks of online businesses collecting their data outweigh the benefits by a large margin. With incessant horror stories of data leakage emerging left and right, including phishing, breaches, and frauds, consumers are now more wary of disclosing any of their personal information to companies, regardless of the more personalized experience that it entails.
