AI sales startup,Gong, released their new platform Gong Engage powered by Generative AI. The platform is designed to bolster revenue teams from the initial customer touchpoints to the deal closure. Harnessing Generative AI models that draw on insights from Gong's trove of customer interaction data, Gong Engage optimizes and streamlines the personalization process of customer engagement.
Key features of Gong Engage include:
- Recommended Contacts: suggests the most suitable contacts for outreach, using Gong's partner data from LeadIQ, Cognism, and Apollo.
- Buying Signals: generates proactive buy signals from the pipeline.
- Call Spotlight: generates precise briefs, account highlights, and action items derived from sales conversations.
- Automated Call Outcomes and Email Response Classification: automates the categorization of prospecting calls and emails.
- Assisted Writing: personalizes outreach tailored to each persona.
- Pipeline Management: Gong's AI autonomously aggregates points of interest across deals, accounts, and contacts, providing revenue teams with a comprehensive view of deal risks and opportunities. It also allows open-ended questions about accounts, reducing information consumption time significantly.
