absolute labs, the leading Wallet Relationship Management™ (WRM™) platform that is revolutionizing how growth and marketing teams acquire, engage, convert, and retain customers in the next Internet, has just announced the close of an $8 million seed fundraising round. The round included participation from Aglaé Ventures, Alpha Praetorian Capital, The Luxury Fund, Near Foundation, MoonPay, Plassa Capital, Punja Global Ventures, Samsung Next, Sparkle Ventures (Animoca Brands), and W3i.
The Web3 CRM platform is already being trusted by trailblazers such as LVMH, MoonPay, The Sandbox, Mocaverse (Animoca Brands), and others, as it enables brands to embrace and leverage wallet data on public blockchains to gain deep data insights, build actionable segments, and automate cross-channel campaigns, including NFT air drops, nurture social community engagement, and more.
According to Samir Addamine, CEO, and co-founder of absolute labs, “WRM™ was born from the realization that existing Web2 CRM solutions are neither capable nor positioned to meet the requirements and opportunities of blockchain-based marketing.” He adds that wallets hold the keys to everything Web3, from proving identity to providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers, and more.
Vanessa Grellet, Managing Partner at Aglaé Ventures, commented on their partnership with absolute labs, saying, “We are delighted to support a pioneer that is directly at the crossroads of Web2 and Web3 technologies. absolute labs' innovative ways to leverage data analytics, CRM, and marketing automation supports the adoption of Web3 and creates opportunities for brand engagement.”
As luxury and FMCG brands push further into Web3, the Chief Information Officer of LVMH, Franck Le Moal, said, “We are delighted to work with absolute labs to explore Web3 data and how this can enhance the client experience. Their solution will be pivotal as luxury and FMCG brands push further into Web3.”