Truvid Hosts World Cup-Themed Event to Show Gratitude to Brazilian Publishers and Content Partners

Truvid, a video-exchange technology company, has recently hosted a World Cup-themed marketing event at the Bourbon Street Music Club in São Paulo, Brazil to meet with Brazilian Publishers and celebrate their unparalleled contributions and superior hard work. In true World Cup fashion, the event highlighted collaboration, camaraderie, and commitment as pillars that bridge diverse leaders and key players from all over the world.

Led by CEO Roee Lichtenfeld and CPO Ron Nahum, the Truvid team polished a lively yet informative event that included networking, chatting and learning about all kinds of contributors to the ad tech space. Known for their solid relationships with Publishers, Roee and Ron specifically intended this gathering to be a token of appreciation for everyone’s perseverance and dedication where value meets excitement.

“We came to Brazil with mixed expectations, and we didn’t really know what we’re going to find,” says Ron. “We wanted to get close to the Publishers and Content Providers here, and we had such an amazing experience. The people here are something else – so warm and accepting. We feel like it’s our second home now.”

A range of leading Publishers, some that Truvid already collaborate with, such as Climatempo, IG, the Webedia Group and more attended to share their insights about the future of the ad tech space, the vast opportunities in the Brazilian market, the key to successful collaborations, and the importance of local presence. 

But the event’s piece de resistance was when Truvid’s content partner, influencer, and sports personality Benjamin Back spoke about the nitty gritty of digital marketing, football, and the significance of partnerships in the digital space. In addition to Benja, another Truvid content partner, Ricardo Ventura, renowned Psychoanalyst and Behavioral Scientist, creator of his channel “Não Minta Pra Mim” and presenter of “Linha de Frente” featured on Jovem Pan, came to meet the Truvid team. This marks Truvid's solid entrance into syndicating user-generated content from influencers of Back’s and Ventura’s caliber, further strengthening their solid authority in the industry. 

“It is a great pleasure to be working with Truvid, an Israeli technology company. The country that invests the most in technology and with a huge number of start-ups.”’ Benjamin Back stated on stage (translated from Portuguese). 

It’s just as fun as it was business: a vibrant atmosphere with an exuberant vibe, plus every participant received Brazil’s authentic World-Cup T-shirt with their personalized name on the back. The event wrapped up with rounds of mingling, socializing, and networking over beer, cocktails, and food with live music kicking off the after-party.

This luminous event is one of Truvid’s many spectacles in the B2B scene, bridging together partners and opportunities for long-lasting relationships in the ad tech industry. “Muito obrigado to all our friends, Publishers, and business partners,” Roee concludes. “It was a pleasure to have you, and we look forward to growing business with you.”