#Advertising

OpenAI’s ChatGPT ads are here, and the trust claims are thin

OpenAI is moving aggressively to monetize its massive user base, but the introduction of ChatGPT ads immediately clashes with its stated principles of trust and independence.

AI's Attention War: From Slop to Scarcity

nexAI Transforms Audience Planning and Discovery

Strategus Launches First-of-its-Kind GenAI-Powered Social Signal CTV Targeting Powered by consumr.ai

Google Expands AI Overviews to Over 100 Countries, Enhancing Global Search

<p>Google is expanding its AI Overviews in Search to more than 100 countries, offering access to over a billion users monthly.</p> <p>The expansion includes extended language support in several languages, facilitating broader accessibility.</p> <p>Enhanced link displays within AI Overviews and ad visibility improvements have increased website traffic and user engagement.</p>

Truvid Hosts World Cup-Themed Event to Show Gratitude to Brazilian Publishers and Content Partners

Audio Ads Deliver Publishers A 25% Revenue Increase, Without Disrupting User Experiences

Advertisers across sectors have seen a positive return on their audio advertising investment placed on web, mobile, and other online content. “With such high listen-through rates, it is no surprise that advertisers are returning to this medium,” said Oren Fadloun, Founder & CEO of Mars Media Group (MMG).

This Startup Uses Machine Learning To Create Interactive Content With 90% Engagement Rates