Microsoft's AI Growth: Discovery Value Still Unlocking, Says Goldman
Goldman Sachs analyst Gabriela Borges discusses Microsoft's AI strategy, Copilot adoption, and its relative market position, suggesting significant value is still to be discovered.

Visual TL;DR
From the article 9+ mentionsGabriela Borges, a Senior Software Equity Research Analyst at Goldman Sachs, offered a nuanced perspective on Microsoft's (NASDAQ:MSFT) artificial intelligence strategy during a recent Bloomberg Tech appearance.
true measure of ROI in AI lies within Azure business and emerging strategies
From the article 5 mentionsBorges sees this growth as a positive indicator of Copilot's increasing traction.
Copilot adoption and product improvements are key to future AI revenue streams
From the article 5 mentionsA key metric discussed was the adoption of Microsoft Copilot, which reached 30 million installed seats by the end of the quarter, up from 20 million in the prior quarter.
significant investments in AI infrastructure and capacity expansion are ongoing
From the article 4 mentionsBorges pointed out that while external indicators like component pricing and CapEx announcements offer some insight, the true measure of Microsoft's return on investment in AI lies within its Azure business.
return on investment in AI is measured through the performance of Azure
From the articleBorges pointed out that while external indicators like component pricing and CapEx announcements offer some insight, the true measure of Microsoft's return on investment in AI lies within its Azure business.
From the articleShe noted emerging monetization strategies, such as GitHub's shift to a consumption-based model for power users, which directly ties increased value for customers to increased revenue for Microsoft.
significant value in Microsoft's AI advancements is still unfolding for investors
From the article 3 mentionsShe suggested that the company's AI story has "discovery value" that is yet to be fully realized by investors.
Contents(5)
© 2026 StartupHub.ai. All rights reserved. You may not republish this article in full without a license. Search engines and AI research tools may crawl and summarize for reference. Bulk reproduction or model training requires a license. See our terms.
Written by
Daniel SingerEditor, StartupHub.ai
Daniel Singer is the editor of StartupHub.ai, a technology expert and thought leader on AI and its applications across sectors, from fintech and healthcare to developer tooling and consumer software. He writes and tests the tools covered here thoroughly and regularly, and built StartupHub.ai to give founders, operators and buyers a clearer read on what they are actually being sold.