Amazon Haul started its early Haul-iday event on November 9 with a week of $1 flash deals and $0.11 deals on November 10 and 11, Amazon News says. The sale covers more than 10 million products across fashion, beauty, home, electronics, toys and holiday decor.
Eleven cents is the hook.
Amazon Haul, which is Amazon's ultra-cheap storefront for items that usually ship slower in exchange for lower prices, has grown selection by more than 25 times in two years, according to the company. David Forsythe, vice president of North America Seller Business, said Haul is another way Amazon is making holiday shopping more affordable with millions of products at ultra-low prices and new deals dropping all season. The company said the majority of items are priced under $10, including more than a million under $5 and more than half a million under $3.
The mechanism is discovery, not just price. Customers find Haul by searching "Haul" in the Amazon Shopping app or visiting the Haul page, and relevant Haul products now surface inside normal Amazon search results when they match the query. The Haul feed gets more personalized the more a shopper browses, from homepage through checkout, and expanded Amazon Live integration lets creators sell fashion, beauty, home and tech in livestreams with real-time reviews and direct checkout from the video.
Savings stack by cart size. Orders of $25 or more get free delivery, with 5% off orders over $50 and 10% off orders over $75, according to the announcement. Returns are free on eligible purchases over $3 within 15 days of delivery, with drop-off at more than 10,000 locations including Whole Foods, Kohl's and Staples, and all items carry the A-to-z Guarantee.
Early street prices run even lower than the headline tiers. Deal trackers at The Freebie Guy list jewelry from 76 cents, storage items from 77 cents, and toys and Adidas items from 11 cents. Watch the daily refresh through December for stocking stuffers, decor and white elephant gifts, then the bigger test when Amazon's Black Friday Week starts November 19.
