Walmart is beating Target in ChatGPT shopping answers

Ahrefs counted 5,516,381 US ChatGPT answers in November 2026.

Walmart leads with 95,605 answers, or 1.73%, per Ahrefs Brand Radar. Target follows with 52,096 answers. Apple ranks third with 45,297.

Retailers took 23 of the top 100 spots. They earned 35% of all top-100 mentions, Ahrefs found.

In October 2026 Ahrefs added sentiment reporting to Brand Radar. The November ranking builds on that with pure volume.

Stores win where-to-buy questions. Product brands win what-to-buy and how-to-use questions.

Amazon ranks fourth with 38,795 answers, per Ahrefs. The Home Depot ranks fifth with 34,876. Nike ranks sixth with 33,327. Google ranks seventh with 30,775, mostly for help with Translate, Gemini, Flights and Pixel.

Toyota ranks eighth with 30,261 answers. It anchors reliability and resale value advice. Costco ranks ninth with 29,186. Best Buy ranks tenth with 24,746, often as the place to buy a recommended product.

Carmakers took 15 of the top 100 spots. They earned 14% of top-100 mentions, second to retail.

The count has limits. Ahrefs kept sub-brands separate, so Disney+ does not count toward Disney. It excluded GE, United and Ram over name confusion, and counted Delta as Delta Air Lines after finding 86% meant the airline.

The gap to close is cited pages. Brand Radar shows which competitor pages ChatGPT cites instead, a pattern also visible in publisher partnerships that do not guarantee reach.