Trusty, an AI-powered estate planning platform, secured $1 million in pre-seed funding. Relay Ventures and Graphite Ventures co-led the investment round. This Trusty pre-seed funding accelerates product development and market expansion for the Toronto-based company.
Advancing AI in Estate Planning
The funding supports Trusty's AI asset detection wizard and in-app AI assistant. Furthermore, it expands proprietary workflows with wealth and estate professionals. Trusty aims to bring clarity to estate planning, especially regarding personal assets.
Founded in 2024 and rebranded in 2025, Trusty addresses the "Great Wealth Transfer." Traditional wills often overlook personal items and intentions. Consequently, the platform digitizes valuables and clarifies legal documents. This approach complements existing estate plans.
Trusty's technology uses AI for image recognition and document analysis. A conversational assistant, "Max," also aids users. The platform helps families understand wills and track meaningful keepsakes. This innovation contrasts with older methods like handwritten Letters of Wishes, which lack context.
The company is forming commercial distribution partnerships. For instance, Purpose Unlimited explores distributing Trusty. Partnerships with banks, wealth teams, and insurance providers are also underway. This strategy integrates the platform into advisory workflows, enhancing wealth management technology.
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While Trusty is a consumer-first app, it also serves advisors. It offers a clearer, collaborative view of client estates. Other platforms like Everplans and Trust & Will also offer digital estate planning solutions.
