Berlin-based fashion lingerie brand Saint Sass secured over €4.2 million in a recent funding round. Infinitas Capital led the investment, with participation from German early-stage investor Daniel Bronk. This capital infusion supports the company's ambitious global expansion plans.
Saint Sass aims to accelerate its international growth, particularly targeting the Gen Z market. The brand, founded in 2021 by Vivien Wysocki and Larissa Schmid, focuses on body-celebrating products. This funding will enable further expansion into new product categories like bras, slips, and swimwear, competing with brands such as Victoria's Secret and Savage X Fenty.
The investment, structured as both primary and secondary, ensures Saint Sass remains founder-led.
Driving Global Fashion Lingerie Growth
The company plans to redefine digital-age desirability, leveraging its strong traction in Europe and the United States. Saint Sass also explores potential opportunities in high-end retail, complementing its existing e-commerce focus. This strategic move positions the brand for significant international expansion.
Infinitas Capital recognized Saint Sass's brand value and global potential. Daniel Bronk's Bronk Venture Capital sourced the deal, co-investing alongside Infinitas Capital. Both investors share a successful co-investment track record.