Find Your Grind, a career readiness platform focused on alternative professions, announced the completion of a $5 million Series A funding round. This investment brings the company's total capital raised to $8 million since its inception. The round was led by Echo Investment Capital, with participation from Gross Labs, the investment vehicle of company founder Nick Gross. Proceeds are designated for scaling the platform's career readiness programs across the United States.
Gross, formerly a member of the band Goldfinger, conceived the platform after observing students’ limited exposure to non-traditional career paths in educational settings. The platform specifically highlights roles such as content creators, esports professionals, and musicians, diverging from conventional guidance. The core product emphasizes four competencies: self-awareness, career awareness, social awareness, and action awareness, aiming to connect student values with professional outcomes.
A proprietary Lifestyle Assessment guides students toward preferred occupational trajectories, such as those aligned with creation or service.
Conventional career advising often prioritizes salary metrics, which may not resonate with emerging workforce priorities or account for rapid technological displacement in certain sectors.
Find Your Grind incorporates an AI-powered "Reflective Coach" to deliver personalized feedback and encourage deeper introspection on career alignment.
The daily brief
Get the free daily brief with the day's AI news, new AI startups and funding rounds every morning.
Join 11,995 subscribers.
Furthermore, the platform features mentorship modules populated by established figures, including Tony Hawk and will.i.am, offering practical insights into their professional journeys.
This content aims to bridge the gap between aspiration and actionable next steps for graduating students.
Beyond the digital platform, Find Your Grind is implementing workforce development initiatives, including localized lifestyle fairs designed to connect students with regional job opportunities matching their assessed preferences. The initial program rollout is scheduled for Oklahoma City, with subsequent expansion planned for other metropolitan areas.
The EdTech sector has seen consistent investor interest in tools addressing the skills gap, particularly those focused on Gen Z and Alpha readiness. This funding validates the market need for solutions that move beyond traditional academic pipelines to address the evolving demands of the modern labor market.
