Dyson AI Toothbrush Puts Camera in Your Mouth

Dyson is putting a Dyson AI toothbrush with a built-in camera inside your mouth for $499, according to the source.

The pitch is simple: watch plaque form and blast it away in real time.

The full discussion can be found on Bloomberg Technology's YouTube channel.

How does the camera and AI actually work?

A tiny camera at the brush head tracks what it sees inside your mouth live, according to the source.

AI focuses on the gaps between teeth where plaque builds up, then directs a propeller to jet liquid mouthwash or water at those spots.

It is a new category for Dyson, not just another premium smart brush.

Is $499 too much for a toothbrush?

Yes, if you compare it to the $5 toothbrush at the dollar store.

Dyson is betting you will not. The company turned vacuums and then hair tools into premium status symbols that now drive about 30% of its US sales, according to the source.

The risk is real. Dyson has flopped before with washing machines and an electric car, and at $499 this lives or dies on whether AI sees plaque better than you can feel it.