Yotpo
Yotpo

Yotpo

Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions.

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About

Yotpo is the leading eCommerce retention marketing platform, empowering thousands of brands to build lasting customer relationships. Their integrated suite of data-driven solutions includes tools for collecting and showcasing reviews, visual user-generated content (UGC), loyalty programs, referral marketing, and SMS marketing. Teams look it up for Marketing, E-commerce, Content Marketing.

Frequently asked

What does Yotpo do?

Yotpo is a Marketing company that offers Software. Teams look it up for E-commerce, Content Marketing, User-Generated Content. It is based in New York, United States and was founded in 2011. Public records show about 800 people and $436M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Yotpo raised?

Yotpo has raised a total of $436M in funding. The most recent round on record is Strategic.

Where is Yotpo headquartered?

Yotpo is headquartered in New York, United States.

When was Yotpo founded?

Yotpo was founded in 2011.

What industry does Yotpo operate in?

Yotpo operates in Marketing, E-commerce, Content Marketing, User-Generated Content, MarTech.

How many employees does Yotpo have?

Yotpo has approximately 800 people on record.

Scores
Measured, not editorial
Ahrefs DR
88/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
59/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Comments
(5)
0 positive1 mixed5 negative
Reddit
r/smallbusinessu/Wide-Internal-8655May 8, 2026Negative

Yotpo loyalty feels bloated if all you want is a simple retention setup. There are so many features and settings that it becomes annoying to manage if your goal is just getting customers to come back more often.

View on Reddit
Reddit
r/ecomu/No-Village-408May 8, 2026Negative

We tried Yotpo loyalty since we were already using them for reviews, so it seemed like an easy add-on. But once we got into it, it just felt way too heavy for what it’s supposed to do.

View on Reddit
Reddit
r/TechSEOu/shaitanmundaApr 17, 2026Negative

I was getting multiple errors on product pages saying "Main Entity Missing" and error field was generating dynamic ID yotpo .com/id/#FAQs. I tried disabling the addon and changed the settings but nothing worked so I added following code in…

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Reddit
r/Emailmarketingu/psyscopeAug 5, 2025Mixed

Yotpo Sunsetting Email and SMS. What is everyone using? I found they were one one of the affordable solutions. The costs were minimal. Klaviyo kept raising prices I switched to Yotpo.

View on Reddit
Reddit
r/shopifyu/MoonbeamlessApr 11, 2024Negative

I am looking for a good review app. Can't afford to pay a crazy amount (if any - would prefer free options until my shop is making money). Yotpo is the worst customer service.

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