Yotpo

YotpoYotpo
Yotpo

Yotpo

Yotpo is an e-commerce marketing platform that helps brands drive growth through reviews, SMS marketing, loyalty programs, and subscriptions.

DR 882011Active800New York, United States
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About

Yotpo is the leading eCommerce retention marketing platform, empowering thousands of brands to build lasting customer relationships. Their integrated suite of data-driven solutions includes tools for collecting and showcasing reviews, visual user-generated content (UGC), loyalty programs, referral marketing, and SMS marketing.
Frequently asked

What does Yotpo do?

Yotpo is the leading eCommerce retention marketing platform, empowering thousands of brands to build lasting customer relationships. Their integrated suite of data-driven solutions includes tools for collecting and showcasing reviews, visual user-generated content (UGC), loyalty programs, referral marketing, and SMS marketing.

What is Yotpo's revenue?

StartupHub estimates Yotpo's annual revenue at $205.1M (range $105.5M to $988.2M, 62% confidence), based on comparable companies in the sector.

What is Yotpo's valuation?

StartupHub estimates Yotpo's effective valuation at $784.1M (range $548.9M to $1.0B, 26% confidence), based on comparable companies in the sector.

How much funding has Yotpo raised?

Yotpo has raised a total of $436M in funding. The most recent round on record is Strategic.

Where is Yotpo headquartered?

Yotpo is headquartered in New York, United States.

When was Yotpo founded?

Yotpo was founded in 2011.

What industry does Yotpo operate in?

Yotpo operates in Marketing, E-commerce, Content Marketing, User-Generated Content, MarTech, AdTech.

How many employees does Yotpo have?

Yotpo has approximately 800 people on record.

Does Yotpo have an affiliate program?

Yes, Yotpo has an affiliate program. The program runs on Self-hosted affiliate. Register here: http://www.yotpo.com/affiliates

HEADCOUNT
800
DOMAIN RATING
88
Comments
(6)
0 positive1 mixed5 negative
Reddit
r/smallbusinessu/Wide-Internal-8655May 8, 2026Negative

Yotpo loyalty feels bloated if all you want is a simple retention setup. There are so many features and settings that it becomes annoying to manage if your goal is just getting customers to come back more often.

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Reddit
r/ecomu/No-Village-408May 8, 2026Negative

We tried Yotpo loyalty since we were already using them for reviews, so it seemed like an easy add-on. But once we got into it, it just felt way too heavy for what it’s supposed to do.

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Reddit
r/TechSEOu/shaitanmundaApr 17, 2026Negative

I was getting multiple errors on product pages saying "Main Entity Missing" and error field was generating dynamic ID yotpo .com/id/#FAQs. I tried disabling the addon and changed the settings but nothing worked so I added following code in…

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Reddit
r/Emailmarketingu/Far_Signal_2993Aug 5, 2025Negative

As you may have heard, Yotpo are retiring their email and SMS offering over the next couple of weeks. I'd love to lend my almost 10 years of experience in moving contacts and data back and forth between platforms, completely free of charge.

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Reddit
r/Emailmarketingu/psyscopeAug 5, 2025Mixed

Yotpo Sunsetting Email and SMS. What is everyone using? I found they were one one of the affordable solutions. The costs were minimal. Klaviyo kept raising prices I switched to Yotpo.

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Reddit
r/shopifyu/MoonbeamlessApr 11, 2024Negative

I am looking for a good review app. Can't afford to pay a crazy amount (if any - would prefer free options until my shop is making money). Yotpo is the worst customer service.

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