XiaohongshuXiaohongshu
Xiaohongshu

Xiaohongshu

A social media and e-commerce platform focused on lifestyle content.

Website
2013Active
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About

Xiaohongshu, also known as "Little Red Book" or "Red", is a Chinese social media and e-commerce platform. It allows users to share product reviews, lifestyle tips, and travel experiences, often with a strong emphasis on visual content. The platform also integrates e-commerce functionalities, enabling users to purchase products directly through the app. It is particularly popular among younger generations and women in China.

Technology stack

detected 2026-06-15
Est. monthly stack spend~$70/mo
Emailunknown
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Frequently asked

What does Xiaohongshu do?

Xiaohongshu, also known as "Little Red Book" or "Red", is a Chinese social media and e-commerce platform. It allows users to share product reviews, lifestyle tips, and travel experiences, often with a strong emphasis on visual content. The platform also integrates e-commerce functionalities, enabling users to purchase products directly through the app. It is particularly popular among younger generations and women in China. (formerly ["RedNote"].)

How much funding has Xiaohongshu raised?

Xiaohongshu has raised a total of $1.1B in funding. The most recent round on record is Series D.

Where is Xiaohongshu headquartered?

Xiaohongshu is headquartered in Shanghai, China.

When was Xiaohongshu founded?

Xiaohongshu was founded in 2013.

What industry does Xiaohongshu operate in?

Xiaohongshu operates in Social Media, E-commerce, Lifestyle, Consumer Tech, Social Platform, Social Commerce.