Xiaohongshu
Xiaohongshu

Xiaohongshu

A social media and e-commerce platform focused on lifestyle content.

2013ActiveShanghai, China

About

Xiaohongshu, also known as "Little Red Book" or "Red", is a Chinese social media and e-commerce platform. It allows users to share product reviews, lifestyle tips, and travel experiences, often with a strong emphasis on visual content. The platform also integrates e-commerce functionalities, enabling users to purchase products directly through the app. Teams look it up for Social Media, E-commerce, Lifestyle.

Frequently asked

What does Xiaohongshu do?

Xiaohongshu is a Social Media company that offers Platform. Teams look it up for E-commerce, Lifestyle, Consumer Tech. It is based in Shanghai, China and was founded in 2013. It was formerly known as ["RedNote"]. Public records show $500M in total funding. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Xiaohongshu raised?

Xiaohongshu has raised a total of $500M in funding. The most recent round on record is Series D.

Where is Xiaohongshu headquartered?

Xiaohongshu is headquartered in Shanghai, China.

When was Xiaohongshu founded?

Xiaohongshu was founded in 2013.

What industry does Xiaohongshu operate in?

Xiaohongshu operates in Social Media, E-commerce, Lifestyle, Consumer Tech, Social Platform.

Scores
Measured, not editorial
Ahrefs DR
91/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
21/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Site Speed
31/100

Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.

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