Xiaohongshu
Agent21Agent Readiness: 21/100. Bottom 25%. Measured by StartupHub.ai. Median 41.Trust59Data Trust: 59/100. Below median. Measured by StartupHub.ai. Median 61.A social media and e-commerce platform focused on lifestyle content.
About
Xiaohongshu, also known as "Little Red Book" or "Red", is a Chinese social media and e-commerce platform. It allows users to share product reviews, lifestyle tips, and travel experiences, often with a strong emphasis on visual content. The platform also integrates e-commerce functionalities, enabling users to purchase products directly through the app.
Similar companies
TikTok is a short-form video platform that enables users to create, share, and discover entertaining content globally.
Shares Social Media, Creator Economy
A photo and short-form video sharing social networking service owned by Meta Platforms.
Shares Social Platform, Consumer App
The app bringing humans and AI into the same group chats.
Shares Social Media, Consumer App
Parent company of OnlyFans, a content subscription service.
Shares Social Media, Creator Economy
Leading social media and technology platform connecting billions of people globally.
Shares Social Media, Consumer App
AI-powered influencer marketing platform connecting brands with creators for performance-driven campaigns.
Shares Social Media, Creator Economy
Key facts
- Website
- xiaohongshu.com
- Headquarters
- Shanghai, China
- Founded
- 2013
- Total funding
- $500M (Series D)
- Business model
- B2C
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 1 Nov 2021 | Series D | $500M | $20.0B |
Xiaohongshu scores 91. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
Frequently asked
What does Xiaohongshu do?
It is particularly popular among younger generations and women in China.
Is Xiaohongshu trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Xiaohongshu is 59 out of 100, a use-caution rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Xiaohongshu raised?
Xiaohongshu has raised a total of $500M in funding. The most recent round on record is Series D.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Xiaohongshu
