Xero
Xero

Xero

DR90Ahrefs DR: 90/100. Top 25%. Measured by Ahrefs. Median 44.Agent38Agent Readiness: 38/100. Below median. Measured by StartupHub.ai. Median 41.Speed35Site Speed: 35/100. Bottom 25%. Measured by Google PageSpeed. Median 62.Trust88Data Trust: 88/100. Top 25%. Measured by StartupHub.ai. Median 61.

Cloud-based accounting software for small and medium-sized businesses.

2006Active6,194Wellington, New Zealand

About

Xero provides cloud accounting software designed for small businesses, offering features like online invoicing, payroll, and bill payments to help users manage their finances. The platform aims to save time and provide real-time reporting, with AI-powered assistance available for routine tasks and financial insights. Xero also serves accountants and bookkeepers with tools to manage clients and practices.

Key facts

Website
xero.com
Headquarters
Wellington, New Zealand
Founded
2006
Employees
6,194
Business model
B2B

Tech stack

Detected on xero.com, last scanned 28 Oct 2026.

Frontend
Next.js
Analytics
Qualtrics
SEO
Bitly
Hosting
AWS
Email provider
Google Workspace
Cookie consent
OneTrust
Status page
Statuspage
Hiring platform
Happydance
Booking / scheduling
Stova

Xero scores 90. Does yours?

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Frequently asked

Is Xero trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Xero is 88 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How many employees does Xero have?

Xero has approximately 6,194 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Xero