
Understory
Understory provides hyper-local weather data and analytics for businesses impacted by weather events, particularly in agriculture and insurance.
About
Understory is a weather technology company that deploys proprietary weather stations to collect hyper-local, ground-level weather data. This data, including hail, wind, and rainfall, is used to provide precise insights and analytics to industries such as agriculture, insurance, and smart cities, helping them mitigate risks and make informed decisions related to weather events.
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Key facts
- Website
- understoryweather.com
- Headquarters
- Madison, United States
- Employees
- 33
- Total funding
- $43M (Series A)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 15 Nov 2024 | Series A | $13M | Project A Ventures, Sunstone Life Science Ventures |
| 1 Feb 2022 | Undisclosed round | $15M | |
| 1 Oct 2018 | Undisclosed round | $8M | Revolution's Rise of the Rest Seed Fund |
| 1 Feb 2016 | Undisclosed round | $6M | 4490 Ventures |
| 1 Sept 2015 | Undisclosed round | $2M |
Tech stack
Detected on understoryweather.com, last scanned 31 Oct 2026. Run your own scan
- Analytics
- Google Analytics 4, LinkedIn Insight Tag
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Google Workspace, SendGrid
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Frequently asked
Is Understory trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Understory is 80 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Understory raised?
Understory has raised a total of $43M in funding. The most recent round on record is Series A.
How many employees does Understory have?
Understory has approximately 33 people on record.
SEC filings, insider activity, nonprofit links and pay benchmarks for Understory:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules


