Under Armour
Agent45Agent Readiness: 45/100. Above median. Measured by StartupHub.ai. Median 41.Trust81Data Trust: 81/100. Top 25%. Measured by StartupHub.ai. Median 61.Global innovator in sportswear, footwear, and accessories, empowering athletes through performance-driven apparel.
About
Founded in 1996 by Kevin Plank, Under Armour is an American sportswear company that designs, markets, and distributes athletic performance apparel, footwear, and accessories. The company was born from Plank's desire to create a moisture-wicking fabric that would keep athletes cool and dry, revolutionizing the athletic apparel industry.
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Key facts
- Website
- underarmour.com
- Headquarters
- Baltimore, Maryland, United States
- Founded
- 1996
- Total funding
- $815M (Post IPO Debt)
- Business model
- B2C
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 1 Jun 2025 | Post IPO Debt | $400M | |
| 1 May 2023 | Post IPO Secondary | $100M | BDT & MSD |
| 1 Jan 2013 | Acquisition | $150M | |
| 1 Nov 2005 | IPO | $153M | |
| 1 Jan 2003 | Private Equity | $12M | |
| 1 Jan 1996 | Seed | $60K |
Tech stack
Detected on underarmour.com, last scanned 21 Oct 2026. Run your own scan
- CMS / Builders
- Salesforce
- Email provider
- Microsoft 365
- Status page
- Status.io
- Hiring platform
- SAP Jobs2Web
Under Armour scores 81. Does yours?
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Frequently asked
Is Under Armour trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Under Armour is 81 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Under Armour raised?
Under Armour has raised a total of $815M in funding. The most recent round on record is Post IPO Debt.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Under Armour
