
Udora
A global gifting marketplace connecting customers with local creators.
About
Udora is a global gifting marketplace that connects customers with local florists, confectioners, artisan makers, and other small businesses across 50+ markets and 1,500+ cities. Formerly known as Flowwow, the company has rebranded and raised €8.5 million ($10 million) in private investment to deepen its global reach and enhance its platform.
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Public companies
Udora and Etsy both operate as online marketplaces connecting customers with artisan makers and small businesses, competing for both sellers and buyers of unique, handcrafted, and personalized gifts.
Competing product: Etsy Marketplace
Udora and eBay both provide platforms for various sellers to reach a global customer base, with overlap in categories like unique gifts and artisan products, although eBay is a broader marketplace.
Competing product: eBay Marketplace
Udora competes with Amazon Handmade by offering a specialized marketplace for artisan goods and gifts, aiming to provide a more curated and localized experience compared to Amazon's vast general e-commerce platform.
Competing product: Amazon Handmade
Key facts
- Website
- udora.com
- Headquarters
- Dubai, United Arab Emirates
- Founded
- 2014
- Total funding
- $10M (Private Investment)
- Business model
- B2C
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 1 Apr 2026 | Private Investment | $10M |
Tech stack
Detected on udora.com, last scanned 26 Oct 2026. Run your own scan
- Frontend
- Tailwind CSS
- CDN
- Cloudflare
- Email provider
- Google Workspace
Udora scores 44. Does yours?
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Frequently asked
Is Udora trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Udora is 55 out of 100, a use-caution rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Udora raised?
Udora has raised a total of $10M in funding. The most recent round on record is Private Investment.

