Udora, formerly Flowwow, has secured $10 million in a private investment round to fuel its European expansion, enhance its product catalog, and advance AI personalization. This funding follows a strategic rebranding and separation from its former Russian operations, with a focus on independent international growth. Key markets like Spain, Germany, and Poland are showing significant traction, with Spain experiencing 258% GMV growth in 2025 and a further 220% in Q1 2026.
