Trax
Agent55Agent Readiness: 55/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust91Data Trust: 91/100. Top 25%. Measured by StartupHub.ai. Median 61.Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences.
About
Trax is a leading global provider of computer vision solutions and analytics for retail. Their platform helps consumer goods brands and retailers gain real-time insights into shelf conditions, optimize merchandising, and improve store execution to drive sales and enhance the shopper journey.
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Key facts
- Website
- traxretail.com
- Headquarters
- Singapore, Singapore
- Founded
- 2010
- Employees
- 616
- Total funding
- $1.1B (Debt)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 9 Nov 2023 | Debt | $50M | Deutsche Bank Private Credit and Infrastructure | |
| 7 Apr 2021 | Series E | $640M | $2.3B | |
| 30 Jun 2019 | Series F | $100M | $1.1B | |
| 30 Jun 2018 | Series E | $125M | $1.0B | |
| 31 May 2017 | Series D | $64M | $1.3B | |
| 31 Jan 2017 | Series C | $20M | ||
| 31 May 2016 | Series C | $40M | ||
| 30 Nov 2014 | Series B | $15M | ||
| 31 Jan 2014 | Series B | $16M | $110M | |
| 31 Jul 2013 | Series A | $7M | ||
| 31 May 2011 | Seed | $7M |
Tech stack
Detected on traxretail.com, last scanned 15 Oct 2026. Run your own scan
- Frontend
- jQuery
- Analytics
- Google Tag Manager
- SEO
- Yoast SEO
- Support
- HubSpot
- CMS / Builders
- WordPress
- CDN
- Cloudflare
- Email provider
- Microsoft 365
- Cookie consent
- Cookiebot
- Video / media
- Vimeo
Trax scores 63. Does yours?
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Frequently asked
Is Trax trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Trax is 91 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Trax raised?
Trax has raised a total of $1.1B in funding. The most recent round on record is Debt.
How many employees does Trax have?
Trax has approximately 616 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Trax
