TraxTrax
Trax

Trax

2010Active627

About

Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best, delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel, serving customers in more than 90 countries worldwide. To learn more about Trax, please visit http://www.traxretail.com.

Technology stack

detected 2026-06-20
Est. monthly stack spend~$1,510/mo
CDN
Cloudflare
EmailMicrosoft 365
Stack
jQueryWordPress
Analytics
Google Tag ManagerMicrosoft ClarityHotjar
SEO
Yoast SEO
Video
Vimeo
Cookie consent
Termly
Comments

No comments yet. Be the first to share your take.

Frequently asked

What does Trax do?

Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best, delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring sol…

How much funding has Trax raised?

Trax has raised a total of $1.1B in funding. The most recent round on record is Debt.

When was Trax founded?

Trax was founded in 2010.

What industry does Trax operate in?

Trax operates in Retail, Visual Monitor.

How many employees does Trax have?

Trax has approximately 627 people on record.