Root
Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app.
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About
Root Inc. is an online car insurance company that provides personalized auto insurance rates primarily based on actual driving behavior, rather than demographics. They leverage mobile technology and data science to offer fair rates to good drivers, with customers managing policies through a mobile app.
Key facts
At-a-glance profile data
- Website
- joinroot.com
- Headquarters
- Columbus, United States
- Founded
- 2015
- Employees
- 1,197
- Total funding
- $1.4B (Debt)
- Business model
- B2C
- Tags
- InsurTechParametric InsuranceAI-Driven Parametric InsuranceUsage-Based InsuranceMobile App
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 27 Jan 2021 | Debt | $300M | - | BlackRock |
| 28 Oct 2020 | IPO | $724M | $6.3B | - |
| 19 Aug 2019 | Series E | $350M | $3.6B | DST Global, Coatue |
| 1 Jan 2015 | Seed | $7M | - | Boldstart Ventures |
Tech stack
Detected on joinroot.com, last scanned 21 Sept 2026. Run your own scan
- Frontend
- Gatsby
- Analytics
- Google Tag Manager, Microsoft Clarity
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Google Workspace
- Cookie consent
- Osano
- Status page
- Statuspage
- Affiliate program
- Self-hosted affiliate
Frequently asked
How much funding has Root raised?
Root has raised a total of $1.4B in funding. The most recent round on record is Debt.
How many employees does Root have?
Root has approximately 1,197 people on record.
Does Root have an affiliate program?
Yes, Root has an affiliate program. The program runs on Self-hosted affiliate. Register here: https://www.joinroot.com/affiliates