Root
Root Inc. offers personalized car insurance based on driving behavior, managed via a mobile app.
Agent readinessBelow median Open the scores section.Agent Readiness: 33/100. Below median. Measured by StartupHub.ai. Median 41.30/100Trust scoreTop 25% Open the scores section.Data Trust: 86/100. Top 25%. Measured by StartupHub.ai. Median 61.We may earn a commission from links on this Root profile. That does not change the facts we publish.
About
Root Inc. is an online car insurance company that provides personalized auto insurance rates primarily based on actual driving behavior, rather than demographics. They leverage mobile technology and data science to offer fair rates to good drivers, with customers managing policies through a mobile app.
Listed competitors
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Key facts
- Website
- joinroot.com
- Headquarters
- Columbus, United States
- Founded
- 2015
- Employees
- 1,197
- Total funding
- $1.4B (Debt)
- Business model
- B2C
Funding rounds
- $300M27 Jan 2021
Led by BlackRock
- $724M28 Oct 2020
- $350M19 Aug 2019Series E$3.6B post-money
Led by Coatue, DST Global
- $7M1 Jan 2015
Led by Boldstart Ventures
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 27 Jan 2021 | Debt | $300M | BlackRock | |
| 28 Oct 2020 | IPO | $724M | $6.3B | |
| 19 Aug 2019 | Series E | $350M | $3.6B | Coatue, DST Global |
| 1 Jan 2015 | Seed | $7M | Boldstart Ventures |
Tech stack
Detected on joinroot.com, last scanned 3 Nov 2026. Run your own scan
- Frontend
- Gatsby
- Analytics
- Google Tag Manager, Microsoft Clarity
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Google Workspace
- Cookie consent
- Osano
- Status page
- Statuspage
- Affiliate program
- Self-hosted affiliate
Measured, not editorial
Ahrefs DR
Measured by Ahrefs
Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.67/100
Above median
Agent Readiness
Measured by StartupHub.ai
How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.33/100
Below median
Site Speed
Measured by Google PageSpeed
Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.30/100
Bottom 25%
Data Trust
Measured by StartupHub.ai
Whether this company is a safe place to put your data: security posture, privacy signals, and reputation evidence we could verify.86/100
Top 25% · 1,337 scored
API & MCP Security
Measured by StartupHub.ai
What this company’s API or MCP server gives an anonymous stranger: transport, whether anything answers without credentials, CORS, response headers and, when an MCP server replies, which of its tools can be called with no key. Scanned live, on request, because a security verdict months old is worse than none.Test your Ahrefs DR
The backlink strength of a domain, on the Ahrefs 0 to 100 scale. About a minute.
Frequently asked
Is Root trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Root is 86 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Root raised?
Root has raised a total of $1.4B in funding. The most recent round on record is Debt.
How many employees does Root have?
Root has approximately 1,197 people on record.
Does Root have an affiliate program?
Yes, Root has an affiliate program. The program runs on Self-hosted affiliate. Register here: www.joinroot.com/affiliates
SEC filings, insider activity, nonprofit links and pay benchmarks for Root:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules
