Root Insurance
Agent33Agent Readiness: 33/100. Below median. Measured by StartupHub.ai. Median 41.Trust86Data Trust: 86/100. Top 25%. Measured by StartupHub.ai. Median 61.Root Insurance is a technology company revolutionizing car insurance through data science and automation.
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About
Root Insurance is a technology company that offers car insurance based on driving behavior, aiming to provide fairer and more affordable rates for good drivers. They utilize a mobile app to track driving habits and offer personalized quotes and policy management. Root also provides renters and homeowners insurance.
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Key facts
- Website
- joinroot.com
- Headquarters
- Columbus, United States
- Founded
- 2015
- Employees
- 1,188
- Total funding
- $724M
- Business model
- B2C
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 28 Oct 2020 | Undisclosed round | $724M | Goldman Sachs, Morgan Stanley, Barclays, Credit Suisse, Deutsche Bank Securities, Evercore ISI, Wells Fargo Securities, Citi Group, J.P. Morgan Asset Management |
Tech stack
Detected on joinroot.com, last scanned 19 Oct 2026. Run your own scan
- Frontend
- Gatsby
- Analytics
- Google Tag Manager, Microsoft Clarity
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Google Workspace
- Cookie consent
- Osano
- Status page
- Statuspage
- Affiliate program
- Self-hosted affiliate
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Frequently asked
Is Root Insurance trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Root Insurance is 86 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Root Insurance raised?
Root Insurance has raised a total of $724M in funding.
How many employees does Root Insurance have?
Root Insurance has approximately 1,188 people on record.
Does Root Insurance have an affiliate program?
Yes, Root Insurance has an affiliate program. The program runs on Self-hosted affiliate. Register here: joinroot.com/affiliates
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Root Insurance
