Plend
Plend

Plend

Measured by AhrefsDR33Ahrefs DR: 33/100. Below median. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent36Agent Readiness: 36/100. Below median. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed56Site Speed: 56/100. Below median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust85Data Trust: 85/100. Top 25%. Measured by StartupHub.ai. Median 61.

Responsible lender tackling financial exclusion in the UK.

2020Active26London, United Kingdom

About

Plend is a London-based responsible lender dedicated to tackling financial exclusion across the UK. Founded in 2020 and FCA-authorised, Plend provides affordable credit to borrowers underserved by traditional lenders. They utilize Open Banking data and proprietary credit technology, including the PLEND Score®, to assess affordability based on real financial circumstances rather than solely relying on credit scores.

Key facts

Website
plend.com
Headquarters
London, United Kingdom
Founded
2020
Employees
26
Total funding
$63M (Funding Round)
Business model
B2C

Funding rounds

Funding rounds raised by Plend
DateRoundAmountLead investors
1 Jul 2026Funding Round$63MTriple Point

Tech stack

Detected on plend.com, last scanned 1 Nov 2026.

Compliance
GDPR
Analytics
Google Analytics 4
Support
Zendesk
CMS / Builders
Webflow
CDN
Cloudflare

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Frequently asked

What does Plend do?

This allows them to serve creditworthy near-prime borrowers, helping them consolidate debt into more manageable repayment plans.

Is Plend trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Plend is 85 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Plend raised?

Plend has raised a total of $63M in funding. The most recent round on record is Funding Round.

How many employees does Plend have?

Plend has approximately 26 people on record.

SEC filings, insider activity, nonprofit links and pay benchmarks for Plend:

Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules