Phia

PhiaPhia
Phia

Phia

Phia is an AI shopping platform that helps consumers find the right products faster with recommendations tailored to each shopper's style and behavior.

DR 92025Active78New York City, United States
Rate

About

Phia is an AI shopping platform that helps shoppers find the right products faster with recommendations tailored to each shopper's style and behavior. Their iOS app and mobile browser extension allow users to compare prices, calculate resale value, summarize product details, and track price drops at over 40,000 retailers and resellers.
Frequently asked

What does Phia do?

Phia is an AI shopping platform that helps shoppers find the right products faster with recommendations tailored to each shopper's style and behavior. Their iOS app and mobile browser extension allow users to compare prices, calculate resale value, summarize product details, and track price drops at over 40,000 retailers and resellers.

What is Phia's valuation?

StartupHub estimates Phia's effective valuation at $182.1M (range $127.5M to $236.7M, 37% confidence), based on comparable companies in the sector.

How much funding has Phia raised?

Phia has raised a total of $53M in funding. The most recent round on record is Series A.

Where is Phia headquartered?

Phia is headquartered in New York City, United States.

When was Phia founded?

Phia was founded in 2025.

What industry does Phia operate in?

Phia operates in AI Agent, Agentic Commerce, AI Shopping Assistant, E-commerce, Consumer App, Price Comparison.

How many employees does Phia have?

Phia has approximately 78 people on record.

HEADCOUNT
78
DOMAIN RATING
9
Comments
(3)
0 positive1 mixed2 negative
Reddit
r/Fauxmoiu/Relevant-Peach3997Jun 5, 2026Negative

Phia, the AI shopping app founded by Phoebe Gates with dozens of celebrity investors, was previously criticized for collecting a concerning amount of user data. Researchers found that a snapshot of every webpage users visited (bank statemen…

View on Reddit
Reddit
r/Fauxmoiu/Relevant-Peach3997Jun 5, 2026Mixed

Phoebe Gates’s Phia, an AI-powered shopping app, has disclosed a bunch of celebrity investors including Halsey, Sydney Sweeney, Paris Hilton, Ice Spice, Priyanka Chopra Jonas, Alix Earle, Keleigh Teller, Khloé Kardashian, Jessica Alba, Karl…

View on Reddit
Reddit
r/nycinfluencersnarkingu/Special_Dimension886Dec 22, 2025Negative

I have been a victim of the weird lying/baiting ads for Phoebe Gates and Sophia Kianni’s “ai shopping app” on TikTok. I recently looked the app up, and saw they had raised $30 million for it earlier this month, bringing the valuation to $18…

View on Reddit

Some comments are pulled from public discussions around the web (look for the source icon). Quotes are excerpts; click through to read the full thread.