Phia
Phia is an AI shopping platform that helps consumers find the right products faster with recommendations tailored to each shopper's style and behavior.
About
Phia is an AI shopping platform that helps shoppers find the right products faster with recommendations tailored to each shopper's style and behavior. Their iOS app and mobile browser extension allow users to compare prices, calculate resale value, summarize product details, and track price drops at over 40,000 retailers and resellers. Teams look it up for AI Agent, Agentic Commerce, AI Shopping Assistant.
Frequently asked
What does Phia do?
Phia is an AI Agent company that offers Platform. Teams look it up for Agentic Commerce, AI Shopping Assistant, E-commerce. It is based in New York City, United States and was founded in 2025. Public records show about 78 people and $45M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.
How much funding has Phia raised?
Phia has raised a total of $45M in funding. The most recent round on record is Series A.
Where is Phia headquartered?
Phia is headquartered in New York City, United States.
When was Phia founded?
Phia was founded in 2025.
What industry does Phia operate in?
Phia operates in AI Agent, Agentic Commerce, AI Shopping Assistant, E-commerce, Consumer App.
How many employees does Phia have?
Phia has approximately 78 people on record.
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“Phoebe Gates’s Phia, an AI-powered shopping app, has disclosed a bunch of celebrity investors including Halsey, Sydney Sweeney, Paris Hilton, Ice Spice, Priyanka Chopra Jonas, Alix Earle, Keleigh Teller, Khloé Kardashian, Jessica Alba, Karl…”
View on Reddit“I have been a victim of the weird lying/baiting ads for Phoebe Gates and Sophia Kianni’s “ai shopping app” on TikTok. I recently looked the app up, and saw they had raised $30 million for it earlier this month, bringing the valuation to $18…”
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