Phia
Agent47Agent Readiness: 47/100. Above median. Measured by StartupHub.ai. Median 41.Trust75Data Trust: 75/100. Above median. Measured by StartupHub.ai. Median 61.Phia is an AI shopping platform that helps consumers find the right products faster with recommendations tailored to each shopper's style and behavior.
About
Phia is an AI shopping platform that helps shoppers find the right products faster with recommendations tailored to each shopper's style and behavior. Their iOS app and mobile browser extension allow users to compare prices, calculate resale value, summarize product details, and track price drops at over 40,000 retailers and resellers.
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Key facts
- Website
- phia.co
- Headquarters
- New York City, United States
- Founded
- 2025
- Employees
- 78
- Total funding
- $43M (Series A)
- Business model
- B2C
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 27 Jan 2026 | Series A | $35M | $185M | Notable Capital |
| 20 Sept 2025 | Seed | $8M | Ben Wright, Frank Quatrone |
Tech stack
Detected on phia.co, last scanned 26 Oct 2026. Run your own scan
- Frontend
- Next.js, Tailwind CSS
- Analytics
- Google Analytics 4, Google Tag Manager, Segment, Meta Pixel
- CMS / Builders
- Shopify
- CDN
- Vercel
- Email provider
- Google Workspace
- Hiring platform
- Ashby
Phia scores 6. Does yours?
That is its Ahrefs DR: the backlink strength of a domain, on the Ahrefs 0 to 100 scale. Paste your website and you get yours in about a minute.
2 reviews from Reddit gathered in one place
Phoebe Gates’s Phia, an AI-powered shopping app, has disclosed a bunch of celebrity investors including Halsey, Sydney Sweeney, Paris Hilton, Ice Spice, Priyanka Chopra Jonas, Alix Earle, Keleigh Teller, Khloé Kardashian, Jessica Alba, Karl…
I have been a victim of the weird lying/baiting ads for Phoebe Gates and Sophia Kianni’s “ai shopping app” on TikTok. I recently looked the app up, and saw they had raised $30 million for it earlier this month, bringing the valuation to $18…
Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.
Frequently asked
Is Phia trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Phia is 75 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Phia raised?
Phia has raised a total of $43M in funding. The most recent round on record is Series A.
How many employees does Phia have?
Phia has approximately 78 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Phia
