Amount$75M
SeriesPrivate Equity
AnnouncedSep 27, 2021
Time since last round1853 mo
SectorAnalytics, Digital Marketing, Marketing, Marketing Planning, Online Marketing Platform, Mobile Marketing, Customer Insights, Customer Intelligence, Customer Retention
Sub-sectorArtificial Intelligence, Decision Management
Solid
A solid round with healthy fundamentals.
Round size vs peers
In line with the typical Private Equity round.
Syndicate size
Single investor — limited external validation.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
A mix of established and emerging investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Private Equity rounds (109)
Round size distribution29th pct
smaller Private Equity roundslarger
