NiQ
Agent33Agent Readiness: 33/100. Below median. Measured by StartupHub.ai. Median 41.Trust89Data Trust: 89/100. Top 25%. Measured by StartupHub.ai. Median 61.NiQ is a data intelligence company providing consumer insights through a privacy-centric approach.
About
NiQ (formerly NielsenIQ) is a global measurement and data analytics company that provides consumer insights. They offer a comprehensive understanding of consumer behavior, market trends, and competitive landscapes across various industries. NiQ emphasizes a privacy-centric approach to data collection and analysis.
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Key facts
- Website
- nielseniq.com
- Headquarters
- Chicago, United States
- Founded
- 1923
- Employees
- 29,727
- Total funding
- $2.7B (Acquisition)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 1 Jan 2021 | Acquisition | $2.7B | Advent International |
Tech stack
Detected on nielseniq.com, last scanned 29 Oct 2026. Run your own scan
- Analytics
- Microsoft Clarity, Jetpack / WP.com Stats
- SEO
- Yoast SEO
- Support
- Intercom, HubSpot
- CMS / Builders
- WordPress
- Hosting
- Azure
- Email provider
- Microsoft 365
- Email marketing
- HubSpot Forms
- Cookie consent
- OneTrust
- Maps
- Mapbox
- Video / media
- Vimeo
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Frequently asked
Is NiQ trustworthy and reputable?
StartupHub's Data Trust & Reputation score for NiQ is 89 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has NiQ raised?
NiQ has raised a total of $2.7B in funding. The most recent round on record is Acquisition.
How many employees does NiQ have?
NiQ has approximately 29,727 people on record.
SEC filings, insider activity, nonprofit links and pay benchmarks for NiQ:
Company details: from public sources. Funding: no announced round on file. Ownership: not yet claimed by the company. Scores: measured by named tools; each links to its method. Our rules
