Kantar
Agent43Agent Readiness: 43/100. Above median. Measured by StartupHub.ai. Median 41.Global data, insights, and consulting company helping clients understand people and inspire growth.
About
Kantar provides intelligence for brand growth, offering solutions in Signal, Decision, and Strategic Intelligence. They leverage extensive consumer data and research, including the Kantar BrandZ global brand equity study, to help businesses understand consumer behavior and develop effective strategies for profitable and sustainable brand growth. Kantar serves clients across various industries by delivering insights on brand valuation, creative effectiveness, and consumer and shopper behavior.
Key facts
At-a-glance profile data
- Website
- kantar.com
- Headquarters
- London, United Kingdom
- Founded
- 1992
- Employees
- 25,026
- Total funding
- $5.0B (Acquisition)
- Business model
- B2B
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 7 Feb 2025 | Acquisition | $1.9B | - | H.I.G. Capital |
| 1 Jul 2019 | Private Equity | $3.1B | $4.0B | - |
Tech stack
Detected on kantar.com, last scanned 22 Sept 2026. Run your own scan
- Frontend
- Bootstrap
- Analytics
- Google Tag Manager, Hotjar
- Email provider
- Microsoft 365
- Cookie consent
- Cookiebot
- Video / media
- Vimeo
Frequently asked
How much funding has Kantar raised?
Kantar has raised a total of $5.0B in funding. The most recent round on record is Acquisition.
How many employees does Kantar have?
Kantar has approximately 25,026 people on record.