Morningstar
Morningstar

Morningstar

DR89Ahrefs DR: 89/100. Top 25%. Measured by Ahrefs. Median 44.Agent53Agent Readiness: 53/100. Top 25%. Measured by StartupHub.ai. Median 41.Speed32Site Speed: 32/100. Bottom 25%. Measured by Google PageSpeed. Median 62.Trust75Data Trust: 75/100. Above median. Measured by StartupHub.ai. Median 61.

Financial services firm providing investment research and management.

1984Active10,000Chicago, USA

About

Morningstar, Inc. is a global investment research firm that provides data, analysis, and tools for investors and financial advisors. The company offers a wide range of services including investment research, portfolio management, and financial planning tools.

Key facts

Website
morningstar.com
Headquarters
Chicago, Illinois, USA
Founded
1984
Employees
10,000
Business model
B2B2C

Tech stack

Detected on morningstar.com, last scanned 26 Sept 2026.

CMS / Builders
Salesforce
CDN
AWS CloudFront
Hosting
AWS
Email provider
Microsoft 365
Email marketing
Oracle Eloqua
Status page
Statuspage

Morningstar scores 89. Does yours?

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Frequently asked

What does Morningstar do?

They are known for their independent research on stocks, funds, and other investment vehicles, as well as their proprietary ratings and methodologies.

Is Morningstar trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Morningstar is 75 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How many employees does Morningstar have?

Morningstar has approximately 10,000 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Morningstar