Kontera

Kontera delivers the most relevant In-Text Advertising and Related Information solutions online. Konteras patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 100 Million unique users per month, Konteras exclusive network features over 15,000 premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Tenaya Capital and Carmel Ventures and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv.
Acquired
June 2003
Software
B2B

$15,500,000

Series C

June 30, 2009
Series C
$15,500,000

Date Announced

Round Stage

Round Size

Lead Investors

sequoia
Sequoia Capital
Venture Capital
1972

Investor

Investor Type

Founded

Funds Raised

tenaya capital
Tenaya Capital
Venture Capital
2009
$1,500,000,000

Investor

Investor Type

Founded

Funds Raised

viola-ventures-logo
Viola Ventures
Venture Capital
2000
$1,000,000,000

Investor

Investor Type

Founded

Funds Raised

Kontera’s semantic analysis algorithms enable advertisers to leverage the most contextually relevant keyword phrases to deliver messages through a user-initiated in-text ad unit. Kontera’s machine learning technology actually improves campaign performance over the full length of its term, enabling agencies to provide substantial branding impact on the front end with the kind of back-end performance results that only the most sophisticated optimization can provide.
Machine Learning, Natural Language Processing
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