
Instagram Reels
Instagram Reels is a short-form video feature integrated within the Instagram app, designed for content creation and sharing.
About
Instagram Reels is a feature within the Instagram social media platform that allows users to create and share short-form vertical videos, typically up to 90 seconds long. It offers various editing tools, effects, and audio options to enhance user creativity and engagement. Reels aims to compete with other short-form video platforms by providing a dynamic and discoverable space for content creators.
Key facts
At-a-glance profile data
- Website
- instagram.com
- Headquarters
- Menlo Park, United States
- Founded
- 2020
- Total funding
- -
- Business model
- B2C
- Tags
- Social PlatformCreator EconomyConsumer AppVideo SharingContent Creation
Tech stack
Detected on instagram.com, last scanned 23 Sept 2026. Run your own scan
- Backend
- Django
- Email provider
- Proofpoint
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