IFTTT
Agent73Agent Readiness: 73/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust90Data Trust: 90/100. Top 25%. Measured by StartupHub.ai. Median 61.IFTTT connects your apps and devices to automate tasks and create new experiences.
About
IFTTT (If This Then That) is a platform that allows users to create automated workflows, called Applets, by connecting different apps, devices, and services. It enables users to automate everyday tasks, enhance productivity, and integrate smart home devices through simple conditional statements.
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Key facts
- Website
- ifttt.com
- Headquarters
- San Francisco, United States
- Founded
- 2010
- Employees
- 46
- Total funding
- $63M (Series C)
- Business model
- B2B2C
IFTTT pricing
| Plan | Price |
|---|---|
| Free2 Applets, Standard Applet speeds, Unlimited Applet runs | $0.00 / forever |
| Pro20 Applets, Fastest Applet speeds, Multi-action Applets | $2.99 / month |
| Pro+Unlimited Applets, Everything in Pro, AI services | $8.99 / month |
Pro is $35.88 billed annually and Pro+ is $107.88 billed annually. Yearly billing saves 40 percent.
Plans as published by IFTTT, checked September 2026. Current prices on ifttt.com
Funding rounds
| Date | Round | Amount | Post-money | Lead investors |
|---|---|---|---|---|
| 26 Apr 2018 | Series C | $24M | ||
| 28 Aug 2014 | Series B | $30M | $210M | Norwest Venture Partners |
| 20 Dec 2012 | Series A | $7M | Another VC | |
| 4 Jan 2012 | Seed | $2M |
Tech stack
Detected on ifttt.com, last scanned 16 Oct 2026. Run your own scan
- Analytics
- Google Tag Manager
- Observability
- Sentry
- Support
- Zendesk
- CDN
- AWS CloudFront
- Hosting
- AWS
- Email provider
- Google Workspace, SendGrid
- Status page
- Statuspage
IFTTT scores 87. Does yours?
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Frequently asked
Is IFTTT trustworthy and reputable?
StartupHub's Data Trust & Reputation score for IFTTT is 90 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has IFTTT raised?
IFTTT has raised a total of $63M in funding. The most recent round on record is Series C.
How many employees does IFTTT have?
IFTTT has approximately 46 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for IFTTT
