Hoopla
Hoopla

Hoopla

Measured by AhrefsDR80Ahrefs DR: 80/100. Top 25%. Measured by Ahrefs. Median 44.Measured by StartupHub.aiAgent51Agent Readiness: 51/100. Top 25%. Measured by StartupHub.ai. Median 41.Measured by Google PageSpeedSpeed68Site Speed: 68/100. Above median. Measured by Google PageSpeed. Median 62.Measured by StartupHub.aiTrust74Data Trust: 74/100. Above median. Measured by StartupHub.ai. Median 61.

A digital media service for public libraries.

2013Active100Chicago, USA

About

Hoopla is a digital media service that partners with public libraries to offer patrons access to a wide range of digital content, including movies, music, audiobooks, ebooks, comics, and TV shows. Users can stream or download content directly to their devices through the Hoopla app or website, with borrowing limits often tied to library memberships.

Key facts

Website
hoopladigital.com
Headquarters
Chicago, Illinois, USA
Founded
2013
Employees
100
Total funding
$53M (Series C)
Business model
B2B2C

Funding rounds

Funding rounds raised by Hoopla
DateRoundAmountLead investors
1 Jan 2018Series C$30M
1 Sept 2015Series B$18M
1 Jan 2013Seed$5M

Tech stack

Detected on hoopladigital.com, last scanned 30 Oct 2026.

Frontend
Next.js, Tailwind CSS
Auth
Auth0
CDN
AWS CloudFront
Hosting
AWS
Email provider
Mimecast

Hoopla scores 80. Does yours?

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Comments
(4)

4 reviews from Reddit gathered in one place

Reddit
r/pittsburghu/catfloralJun 3, 2026NegativeReddit

Hoopla library borrows unavailable at 730 am?. The library system imposed a system-wide borrowing limit each day, and when the limit is reached no one can borrow anything until ti resets at midnight. I've tried twice now at 730 am and I get…

Reddit
r/hoopladigitalu/NinjaSushi420May 24, 2026NegativeReddit

New to hoopla and not impressed.. I don't know if it's my particular library or what but when I try to look up Star Wars audiobooks, nothing comes up but a few things in Spanish. I do the same thing with the Libby app and I have hundreds of…

Reddit
r/audiobooksu/Adam_Astra_MusicMay 20, 2026MixedReddit

Libby - limited selection but better quality and more economical for the library. Libraries pay a publisher for a certain number of digital copies, which expire after a certain number of checkouts. Hoopla - larger selection but a lot of jun…

Reddit
r/Librariesu/Your_Fave_LibrarianApr 21, 2026NegativeReddit

Why I am a Hoopla Hater.. This is hoopla's (greatly simplified) model: They make you use an email address to log in, in addition to your unique library card. This is so they can email you directly and encourage borrowing. Borrowing a title…

Each quote is copied word for word and links to where it was posted. Promotion and off-topic posts are filtered out.

Frequently asked

Is Hoopla trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Hoopla is 74 out of 100, a generally safe rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.

How much funding has Hoopla raised?

Hoopla has raised a total of $53M in funding. The most recent round on record is Series C.

How many employees does Hoopla have?

Hoopla has approximately 100 people on record.

Public record

SEC filings, insider activity, nonprofit links and pay benchmarks for Hoopla