Hoopla

About

Hoopla is a digital media service that partners with public libraries to offer patrons access to a wide range of digital content, including movies, music, audiobooks, ebooks, comics, and TV shows. Users can stream or download content directly to their devices through the Hoopla app or website, with borrowing limits often tied to library memberships. Teams look it up for Digital Media, Entertainment, Libraries.

Frequently asked

What does Hoopla do?

Hoopla is a Digital Media company that offers Platform. Teams look it up for Entertainment, Libraries, Streaming Services. It is based in Chicago, Illinois, USA and was founded in 2013. Public records show about 100 people and $53M raised. Compare it on funding, headcount, reviews and nearby alternatives rather than the marketing line alone.

How much funding has Hoopla raised?

Hoopla has raised a total of $53M in funding. The most recent round on record is Series C.

Where is Hoopla headquartered?

Hoopla is headquartered in Chicago, Illinois, USA.

When was Hoopla founded?

Hoopla was founded in 2013.

What industry does Hoopla operate in?

Hoopla operates in Digital Media, Entertainment, Libraries, Streaming Services, Content Distribution.

How many employees does Hoopla have?

Hoopla has approximately 100 people on record.

Scores
Measured, not editorial
Ahrefs DR
80/100

Strength of the site’s backlink profile, on Ahrefs’ 0-100 Domain Rating scale. Licensed third-party data, not our opinion.

Agent Readiness
51/100

How well an AI agent can read and use this site: structured data, clean markup, and whether key facts are reachable without running JavaScript. We scan the live site.

Site Speed
71/100

Google PageSpeed mobile performance for the company’s own site. Measured by Google, not by us.

Comments
(4)
1 positive1 mixed3 negative
Reddit
r/pittsburghu/catfloralJun 3, 2026Negative

Hoopla library borrows unavailable at 730 am?. The library system imposed a system-wide borrowing limit each day, and when the limit is reached no one can borrow anything until ti resets at midnight. I've tried twice now at 730 am and I get…

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Reddit
r/hoopladigitalu/NinjaSushi420May 24, 2026Negative

New to hoopla and not impressed.. I don't know if it's my particular library or what but when I try to look up Star Wars audiobooks, nothing comes up but a few things in Spanish. I do the same thing with the Libby app and I have hundreds of…

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Reddit
r/audiobooksu/Adam_Astra_MusicMay 20, 2026Mixed

Libby - limited selection but better quality and more economical for the library. Libraries pay a publisher for a certain number of digital copies, which expire after a certain number of checkouts. Hoopla - larger selection but a lot of jun…

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Reddit
r/Librariesu/Your_Fave_LibrarianApr 21, 2026Negative

Why I am a Hoopla Hater.. This is hoopla's (greatly simplified) model: They make you use an email address to log in, in addition to your unique library card. This is so they can email you directly and encourage borrowing. Borrowing a title…

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