Ethos
Agent54Agent Readiness: 54/100. Top 25%. Measured by StartupHub.ai. Median 41.Trust87Data Trust: 87/100. Top 25%. Measured by StartupHub.ai. Median 61.Ethos offers life insurance with a focus on technology and a simplified application process.
About
Ethos provides affordable online life insurance and instant quotes, specializing in no-medical-exam policies that can be secured in as little as 10 minutes. They also offer free wills and trusts with life insurance purchases or as standalone services. Ethos serves individuals seeking to protect their families with accessible and streamlined life insurance and estate planning solutions.
Listed competitors
Fabric offers digital life insurance policies designed for young families, emphasizing ease of use and affordability.
Ladder Life also focuses on a digital-first approach to life insurance, offering term life policies with a quick application process and competitive pricing.
Haven Life, backed by MassMutual, provides term life insurance online with a straightforward application and underwriting process.
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Key facts
- Website
- ethos.com
- Headquarters
- San Francisco, United States
- Founded
- 2016
- Employees
- 975
- Total funding
- $323M (Series A)
- Business model
- B2C
Ethos pricing
Plans as published by Ethos. Current prices on ethoslife.com
Funding rounds
| Date | Round | Amount | Lead investors |
|---|---|---|---|
| 6 May 2026 | Series A | $23M | Another VC |
| 29 Sept 2021 | Series C | $132M | SoftBank Vision Fund 2 |
| 11 Mar 2020 | Series C | $100M | GV |
| 27 Mar 2019 | Series B | $50M | |
| 17 Jul 2018 | Series A | $15M | RRE Ventures |
| 1 May 2017 | Seed | $4M |
Tech stack
Detected on ethos.com, last scanned 28 Oct 2026. Run your own scan
- Frontend
- Next.js, Tailwind CSS
- Analytics
- Segment
- CDN
- Cloudflare
- Email provider
- Proofpoint
- Video / media
- Cloudinary
Ethos scores 72. Does yours?
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Frequently asked
Is Ethos trustworthy and reputable?
StartupHub's Data Trust & Reputation score for Ethos is 87 out of 100, a trusted rating, based on site security posture, privacy practices, malware and phishing checks, and public reputation signals.
How much funding has Ethos raised?
Ethos has raised a total of $323M in funding. The most recent round on record is Series A.
How many employees does Ethos have?
Ethos has approximately 975 people on record.
Public record
SEC filings, insider activity, nonprofit links and pay benchmarks for Ethos
