Effectivate

An innovative web-based neuro-wellness application, providing cognitive training for older adults. There are various cognitive training applications available worldwide, mostly targeting the younger population. We focus on the 'Silvers', older adults, that are characterized as a population that typically strives to achieve successful aging by maintaining an active and high-quality life and have normal age-related cognitive decline. Our product took the common cognitive training practice used, to the next level. This was done by enhancing training efficacy both within each training session and by supporting on-going use of the application. Within a training session: our tasks are personalized (using AI), the training is continuous and function-focused, providing a tailor-made personalized-intence memory training. To support on-going use we incorporated videos & games teaching memory technics (remembering faces, names, and lists), that increase relevancy of the training to every-day life, we used an accessible design specific for this age group and provide support.