Alternatives to Clay

Clay is a MarTech tool: clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue. Here are the 2 closest alternatives, compared on pricing, features and what real users say.

Clay profile More MarTech alternatives

Clay compared with the top alternatives

Side by side on what each one does, what it costs, and what real users report.

Product	Key features	Pricing	User reviews	Visit
Clay(this page)	Multi-provider Data Enrichment, AI Research Agents, Flexible & Iterative Workflows, Real-time Intent Signals	Contact for pricing	No reviews yet	Try Clay
Apollo.io	Pipeline Builder, Living Data Network, Multichannel Outreach, AI Assistants & Scoring	Contact for pricing	No reviews yet	Try Apollo.io
Unify	AI Assistant Task Assignment, Custom AI Workflow Builder, Unlimited Interfaces, Developer Platform for Customization	Contact for pricing	No reviews yet	Try Unify

The 2 closest alternatives to Clay

Ranked by how closely each one overlaps with Clay on category and features.

1
Apollo.io
Sales Data Providers
Apollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals.
- Pipeline Builder,
- Living Data Network,
- Multichannel Outreach
Pricing:
Contact for pricing
View profile Visit site
2
Unify
Best for customization
Agentic AI
Unify provides a platform for businesses to hire and manage custom AI assistants, automating tasks and building workflows without complex API integrations.
- AI Assistant Task Assignment,
- Custom AI Workflow Builder,
- Unlimited Interfaces
Pricing:
Contact for pricing
View profile Visit site

Community sentiment is our own count of how positive, negative or neutral the discussions we track about each tool are, across the subreddits where its users actually post. It is not a star rating and it is not a review score. Pricing reflects each vendor's public plans and can change, so check the provider for the current price.

We track only 2 close alternatives to Clay so far. Browse more MarTech alternatives while this list fills out.

The 20 closest MarTech companies to Clay

Company	Sector	HQ	Funding	Score	Website
FreckleMarketing analytics platform.	MarTech	San Francisco, United States	$24.6M	46	Website
LushaB2B contact data platform for sales and marketing professionals to find and engage leads.	Enterprise	Boston, United States	$245.0M	70	Website
SillageAI startup helping enterprise sales teams turn buying signals into qualified pipeline.	Sales Intelligence	Paris, France	$2.0M	44	Website
ZoomInfoB2B database and intelligence platform for sales and marketing professionals.	Sales Intelligence	Vancouver, United States	$1.1B	33	Website
Leaderstech	MarTech	—	—	7	Website
DiscolikeA B2B Go-To-Market discovery platform that identifies and targets ideal customer accounts by analyzing website content and digital footprints.	B2B SaaS	San Mateo, United States	—	24	Website
Apollo.ioApollo.io is an AI-powered go-to-market platform for B2B sales, offering tools for prospecting, multichannel outreach, data enrichment, and deal management to accelerate pipeline generation and close deals.	Sales Data Providers	San Francisco, United States	—	53	Website
SumbleAI-powered sales intelligence platform providing context on target accounts for GTM teams.	Sales Intelligence	San Francisco, United States	$85.5M	50	Website
UnifyUnify provides a platform for businesses to hire and manage custom AI assistants, automating tasks and building workflows without complex API integrations.	Agentic AI	San Francisco, United States	$12.0M	50	Website
CrustdataReal-time B2B data platform for AI agents and GTM teams.	Data	San Francisco, United States	$8.5M	46	Website
The HogAI-native go-to-market command center for sales and marketing teams.	AI Demand Gen	San Francisco, United States	—	30	Website
MonacoAI-native sales platform with human experts in the loop, aiming to replace traditional CRMs.	Sales Technology	San Francisco, United States	—	63	Website
LeadgroveLeadgrove provides AI-powered lead generation and sales intelligence tools for B2B sales teams.	AI SDR	—	—	8	Website
Personal CRMs (Clay, Folk)A personal CRM designed to help you manage relationships and stay organized.	Personal CRM	New York, United States	—	48	Website
Personal CrmAI-powered personal CRM to manage relationships and never forget important details.	Personal Agent Data Vault	—	—	22	Website
AiforcegrowthAI-powered outbound sales and lead generation platform that automates personalized B2B prospecting.	AI SDR	—	—	8	Website
FellowfriendAI-powered platform to build and maintain stronger professional relationships.	Networking	—	—	8	Website
FollowappAn AI-powered relationship manager that helps users maintain and strengthen their personal connections.	Consumer App	—	—	8	Website
DeeptableDeveloping AI-powered research agents for tabular data analysis and automation.	Agentic AI	—	—	8	Website
SttldA platform for managing and automating professional networking and relationship tracking.	Enterprise Software	—	—	7	Website

Showing the 20 closest matches. See the rest on the Clay profile.

Clay alternatives: common questions

What are the closest alternatives to Clay?

Apollo.io, Unify are the closest alternatives to Clay by feature overlap and category. Each one is compared above on pricing, features and community sentiment.

Compare Clay head to head

Side by side on what each one does, what it costs, and what real users report.