Amount$9M
SeriesSeries A
AnnouncedOct 31, 2012
Time since last round629 mo
SectorMarketing, Analytics
Sub-sectorArtificial Intelligence
Strong
A strong, well-structured round.
Round size vs peers
In line with the typical Series A round.
Syndicate size
2 investors on the cap table.
Insider conviction
2 existing investors re-upped — insiders doubling down.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution33th pct
smaller Series A roundslarger
vs. Marketing, Analytics (14)
Round size in sector79th pct
$100Kthis round: $9M$15M
