Oprata offers a CRM automation infrastructure platform that connects CRM operations through a governed automation surface. Its platform layers include connectors for CRM APIs and systems, a workflow layer for guided runbooks and approvals, and a governance layer for tenant scope and audit trails. Oprata serves sales, marketing, support, and custom CRM ecosystems, integrating with popular CRMs like Salesforce, HubSpot, Zendesk, and Iterable.