BrightInfo developed a real-time personalization engine designed to enhance website engagement. Its algorithm learned website content and analyzed visitor behavior, then matched them in real time to serve relevant content at suitable points within the natural browsing flow. The company claimed its technology could triple engagement.
Round details
AnnouncedNov 30, 2014
Round score
50/100
Mixed
A mixed round, some signals are off the norm.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
