Amount$15M
SeriesSeries A
AnnouncedAug 1, 2011
SectorE-commerce Platform
Solid
A solid round with healthy fundamentals.
Round size vs peers
In line with the typical Series A round.
Syndicate size
Single investor — limited external validation.
Insider conviction
All-new money — no prior investors re-upped.
Investor track record
Backed by established, high-track-record investors.
Heuristic read of round size vs peers, syndicate size, insider conviction, and investor track record. Not investment advice.
vs. Series A rounds (995)
Round size distribution59th pct
smaller Series A roundslarger
vs. E-commerce Platform (6)
Round size in sector67th pct
$250Kthis round: $15M$40M
