Webflow vs Wix
Webflow vs Wix, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Webflow is on 72/100 and Wix on 71/100.
Where each one leads
Webflow
Leads on none of the measures we hold for both companies.
Wix
- headcount: 7,303 against 10
- funding raised: $1.3B against $455M
- LinkedIn following: 386,636 against 1,364
At a glance
| Measure | Webflow | Wix |
|---|---|---|
| What it is | Website design and development platform. | Wix is a leading cloud-based web development platform that allows users to create professional websites and online presences. |
| Category | Website Development Platform, No-Code Development, Content Management System (CMS), Multimedia and Design Software | Website, Website Builder, Web Design, E-commerce |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Software |
| Founded | 2013 | 2006 |
| Headquarters | San Francisco, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Webflow | Wix |
|---|---|---|
| Employees | 10 | 7,303 |
| Headcount growthLast 12 months | Not published | -19.0% |
| Total funding | $455M | $1.3B |
| Latest round | Series D | Seed |
| Valuation | $4.0B | Not published |
| LinkedIn followers | 1,364 | 386,636 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Webflow | Wix |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 72/100 | 71/100 |
| Traction | 50/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 33/100 |
| Search visibility | 49/100 | 42/100 |
| Quality | 86/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (58/100) | C (60/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 95/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Webflow | Wix |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Wix |
| Frameworks | Bootstrap | Not detected |
| Open source | No | Yes |
What users say
| Measure | Webflow | Wix |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
| Reddit sentimentThreads we track | Not published | 1 positive, 4 negative across 5 threads |
“I designed a really nice website for my wellness practice years ago on wix, still have the copy blurbs. It was really easy to do and everyone complimented me on it. Ended up working for people for a decade and shut down the site, but now I'”r/smallbusiness
Webflow vs Wix: common questions
Which is better, Webflow or Wix?
On our 0-100 score Webflow rates higher (72/100 against 71/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Webflow and Wix compare on the numbers?
Wix leads on headcount (7,303 against 10), funding raised ($1.3B against $455M), LinkedIn following (386,636 against 1,364).
What do real users say about Webflow and Wix?
Wix: 1 positive and 4 negative mentions across 5 Reddit threads we track, mostly in r/smallbusiness.
Read the full Webflow review and pricing or the Wix review and pricing. You can also browse other Webflow alternatives we track.