VTEX Commerce Platform vs WooCommerce (Automattic)

VTEX Commerce Platform vs WooCommerce (Automattic), compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: VTEX Commerce Platform is on 63/100 and WooCommerce (Automattic) on 76/100.

VTEX Commerce Platform logo
VTEX Commerce PlatformComposable, AI-native digital commerce platform for enterprise brands and retailers.
Try VTEX Commerce Platform
WooCommerce (Automattic) logo
WooCommerce (Automattic)A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores.
Try WooCommerce (Automattic)

Where each one leads

VTEX Commerce Platform

  • headcount: 1,364 against 207
  • LinkedIn following: 241,179 against 47,166

WooCommerce (Automattic)

  • our overall score: 76/100 against 63/100
  • funding raised: $816M against $445M

At a glance

MeasureVTEX Commerce PlatformWooCommerce (Automattic)
What it isComposable, AI-native digital commerce platform for enterprise brands and retailers.A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores.
CategoryE-commerce, RetailTech, Marketplace, Enterprise SoftwareE-commerce, Marketplace, Platform, Open Source
Sells toBusiness modelB2BB2B
OfferingPlatformPlatform
Founded20002011
HeadquartersRio de Janeiro, BrazilSan Francisco, United States
StatusActiveActive

Size, funding and growth

MeasureVTEX Commerce PlatformWooCommerce (Automattic)
Employees1,364207
Headcount growthLast 12 monthsNot published+6.0%
Open roles37Not published
Total funding$445M$816M
Latest roundSeries DSeries E
Valuation$1.7B$7.5B
LinkedIn followers241,17947,166

StartupHub scores

Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.

MeasureVTEX Commerce PlatformWooCommerce (Automattic)
StartupHub scoreOur 0-100 rating63/10076/100
Traction60/10060/100
Team70/10070/100
CommunityNot published13/100
Search visibility35/10039/100
Quality68/10089/100
Agent readinessHow well an AI agent can read and act on the siteD (49/100)D (53/100)
Domain ratingLink authority, 0-10083/10092/100

Technology

Detected on each public site, so it reflects the marketing stack as well as the product.

MeasureVTEX Commerce PlatformWooCommerce (Automattic)
HostingVercelSelf Managed
CDNVercelNot detected
CMSNot detectedWordPress
FrameworksTailwind CSSNot detected
AnalyticsGoogle Tag ManagerNot detected
Support stackHubSpotNot detected
Open sourceYesYes
Self-hostableNoYes

What users say

MeasureVTEX Commerce PlatformWooCommerce (Automattic)
Community ratingVisitor votes on StartupHubNot published5.0/5 from 1 vote

VTEX Commerce Platform vs WooCommerce (Automattic): common questions

Which is better, VTEX Commerce Platform or WooCommerce (Automattic)?

On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.

How do VTEX Commerce Platform and WooCommerce (Automattic) compare on the numbers?

VTEX Commerce Platform leads on headcount (1,364 against 207), LinkedIn following (241,179 against 47,166). WooCommerce (Automattic) leads on our overall score (76/100 against 63/100), funding raised ($816M against $445M).

Read the full VTEX Commerce Platform review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other VTEX Commerce Platform alternatives we track.