Trax vs Triple Whale
Trax vs Triple Whale, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Trax is on 62/100 and Triple Whale on 63/100.
Where each one leads
Trax
- agent readiness: 47/100 against 38/100
- headcount: 616 against 281
- funding raised: $1.1B against $51.7M
Triple Whale
- domain rating: 77/100 against 56/100
- headcount growth: +37.9% against -13.4%
At a glance
| Measure | Trax | Triple Whale |
|---|---|---|
| What it is | Trax provides computer vision solutions for retail, enabling brands and retailers to optimize in-store execution and enhance shopper experiences. | All your e-commerce data in one easy-to-use dashboard, building the operating system for eCom. |
| Category | Retail, Visual Monitor, RetailTech, Computer Vision | E-commerce, Data, Data Analytics, Analytics Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2010 | 2021 |
| Headquarters | Singapore, Singapore | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Trax | Triple Whale |
|---|---|---|
| Employees | 616 | 281 |
| Headcount growthLast 12 months | -13.4% | +37.9% |
| Total funding | $1.1B | $51.7M |
| Latest round | Debt | Series B |
| Valuation | $2.3B | Not published |
| LinkedIn followers | 42,717 | 46,264 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Trax | Triple Whale |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 63/100 |
| Traction | 60/100 | 59/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 46/100 | 34/100 |
| Quality | 65/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (47/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 56/100 | 77/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Trax | Triple Whale |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
| Support stack | Not detected | Intercom, HubSpot |
Trax vs Triple Whale: common questions
Which is better, Trax or Triple Whale?
On our 0-100 score Triple Whale rates higher (63/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Trax and Triple Whale compare on the numbers?
Trax leads on agent readiness (47/100 against 38/100), headcount (616 against 281), funding raised ($1.1B against $51.7M). Triple Whale leads on domain rating (77/100 against 56/100), headcount growth (+37.9% against -13.4%).
Read the full Trax review and pricing or the Triple Whale review and pricing. You can also browse other Trax alternatives we track.