THREECOLTS vs WooCommerce (Automattic)
THREECOLTS vs WooCommerce (Automattic), compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: THREECOLTS is on 62/100 and WooCommerce (Automattic) on 76/100.
Where each one leads
THREECOLTS
- headcount: 347 against 207
WooCommerce (Automattic)
- our overall score: 76/100 against 62/100
- domain rating: 92/100 against 67/100
- headcount growth: +6.0% against -13.0%
- funding raised: $816M against $91.0M
- LinkedIn following: 47,166 against 14,422
At a glance
| Measure | THREECOLTS | WooCommerce (Automattic) |
|---|---|---|
| What it is | Unified operating system for commerce, simplifying operations for online sellers. | A free, open-source e-commerce plugin for WordPress, empowering businesses to build and manage online stores. |
| Category | E-commerce, Marketplace, Workflow Automation, RetailTech | E-commerce, Marketplace, Platform, Open Source |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | platform | Platform |
| Founded | 2021 | 2011 |
| Headquarters | Tel Aviv, Israel | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | THREECOLTS | WooCommerce (Automattic) |
|---|---|---|
| Employees | 347 | 207 |
| Headcount growthLast 12 months | -13.0% | +6.0% |
| Total funding | $91.0M | $816M |
| Latest round | Series A | Series E |
| Valuation | Not published | $7.5B |
| LinkedIn followers | 14,422 | 47,166 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | THREECOLTS | WooCommerce (Automattic) |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 76/100 |
| Traction | 60/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | Not published | 13/100 |
| Search visibility | 33/100 | 39/100 |
| Quality | 68/100 | 89/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | D (53/100) |
| Domain ratingLink authority, 0-100 | 67/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | THREECOLTS | WooCommerce (Automattic) |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Ghost | WordPress |
| Frameworks | Sveltekit, Bootstrap | Not detected |
| Analytics | Hotjar | Not detected |
| Support stack | Intercom | Not detected |
| Open source | No | Yes |
| Self-hostable | No | Yes |
What users say
| Measure | THREECOLTS | WooCommerce (Automattic) |
|---|---|---|
| Community ratingVisitor votes on StartupHub | Not published | 5.0/5 from 1 vote |
THREECOLTS vs WooCommerce (Automattic): common questions
Which is better, THREECOLTS or WooCommerce (Automattic)?
On our 0-100 score WooCommerce (Automattic) rates higher (76/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do THREECOLTS and WooCommerce (Automattic) compare on the numbers?
THREECOLTS leads on headcount (347 against 207). WooCommerce (Automattic) leads on our overall score (76/100 against 62/100), domain rating (92/100 against 67/100), headcount growth (+6.0% against -13.0%), funding raised ($816M against $91.0M), LinkedIn following (47,166 against 14,422).
Read the full THREECOLTS review and pricing or the WooCommerce (Automattic) review and pricing. You can also browse other THREECOLTS alternatives we track.

