Taboola vs Wazimo
Taboola vs Wazimo, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Wazimo on 35/100.
Where each one leads
Taboola
- our overall score: 66/100 against 35/100
- agent readiness: 52/100 against 27/100
- domain rating: 87/100 against 23/100
- headcount: 2,029 against 6
- LinkedIn following: 176,960 against 1,304
Wazimo
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Wazimo |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | Data-driven technology for content creators to grow audience, engagement, and revenue. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing, Content, User Engagement, A/B Testing |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2015 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Wazimo |
|---|---|---|
| Employees | 2,029 | 6 |
| Headcount growthLast 12 months | +5.7% | Not published |
| Total funding | $160M | Not published |
| Latest round | Series E | Not published |
| LinkedIn followers | 176,960 | 1,304 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Wazimo |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 35/100 |
| Traction | 60/100 | 8/100 |
| Team | 50/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 26/100 | 24/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (27/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 23/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Wazimo |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Bootstrap | Tailwind CSS |
What users say
| Measure | Taboola | Wazimo |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Taboola vs Wazimo: common questions
Which is better, Taboola or Wazimo?
On our 0-100 score Taboola rates higher (66/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Taboola and Wazimo compare on the numbers?
Taboola leads on our overall score (66/100 against 35/100), agent readiness (52/100 against 27/100), domain rating (87/100 against 23/100), headcount (2,029 against 6), LinkedIn following (176,960 against 1,304).
What do real users say about Taboola and Wazimo?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Taboola review and pricing or the Wazimo review and pricing. You can also browse other Taboola alternatives we track.