Taboola vs Vault
Taboola vs Vault, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Taboola is on 66/100 and Vault on 55/100.
Where each one leads
Taboola
- our overall score: 66/100 against 55/100
- agent readiness: 52/100 against 23/100
- domain rating: 87/100 against 17/100
- headcount: 2,029 against 30
- headcount growth: +5.7% against -5.4%
- funding raised: $160M against $9.0M
- LinkedIn following: 176,960 against 3,922
Vault
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Taboola | Vault |
|---|---|---|
| What it is | Taboola is a content discovery and native advertising platform that powers recommendations on premium publisher websites, reaching over 600 million daily active users. | AI-powered consumer insights for entertainment content performance prediction. |
| Category | Marketing, Content, Content Generation, Content Discovery Platform | Marketing, Content, Content Prediction, AI Tools & Apps |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2007 | 2015 |
| Headquarters | New York, United States | Los Angeles, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Taboola | Vault |
|---|---|---|
| Employees | 2,029 | 30 |
| Headcount growthLast 12 months | +5.7% | -5.4% |
| Total funding | $160M | $9.0M |
| Latest round | Series E | Seed |
| LinkedIn followers | 176,960 | 3,922 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Taboola | Vault |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 55/100 |
| Traction | 60/100 | 50/100 |
| Team | 50/100 | 70/100 |
| Search visibility | 26/100 | 32/100 |
| Quality | 78/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (52/100) | F (23/100) |
| Domain ratingLink authority, 0-100 | 87/100 | 17/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Taboola | Vault |
|---|---|---|
| Hosting | Not detected | AWS |
| CMS | WordPress | WordPress |
| Frameworks | Bootstrap | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager, Linkedin Insight |
What users say
| Measure | Taboola | Vault |
|---|---|---|
| Reddit sentimentThreads we track | 1 positive, 4 negative across 6 threads | Not published |
“To everyone saying Native Ads (Taboola, Outbrain etc.) only buys you s**t traffic. I ran a small experiment because I keep seeing the same claim: “Taboola is just low-quality traffic.” Yes, the budget here is very small. I know. This is not”r/nativeadsgurus
Taboola vs Vault: common questions
Which is better, Taboola or Vault?
On our 0-100 score Taboola rates higher (66/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Taboola and Vault compare on the numbers?
Taboola leads on our overall score (66/100 against 55/100), agent readiness (52/100 against 23/100), domain rating (87/100 against 17/100), headcount (2,029 against 30), headcount growth (+5.7% against -5.4%), funding raised ($160M against $9.0M), LinkedIn following (176,960 against 3,922).
What do real users say about Taboola and Vault?
Taboola: 1 positive and 4 negative mentions across 6 Reddit threads we track, mostly in r/nativeadsgurus.
Read the full Taboola review and pricing or the Vault review and pricing. You can also browse other Taboola alternatives we track.